Most aspiring actors think that TV and movies are the way to go, but you can be just as successful acting in commercials. Think about it, you don't have to be the prettiest, tallest, youngest, funniest, or thinnest actor going for the job. You just need to be the right person that casting is looking for.
Millions of dollars have been spent on marketing research, and the clients have a very specific look and personality in mind for their commercial. Are you the perfect mom type? Do you look like a basketball coach? Could you represent middle-America? Or is your look more quirky, ethnic, or funny?
Try to think of the last commercial you watched on television, in fact think of the last five you have seen and I guarantee you can remember a ton of different types of people in each of those commercial spots. Old, young, men, and women of all different shapes, sizes and creeds get acting work. Even cavemen are getting gigs.
Tips to remember when going out for a commercial.
- Beat out the competition. How? Right look. A certain indefinable quality they are looking for. Dress somewhat appropriately (no ripped jeans if you're up for a young professional).
- Commercials can be broken down into just three basic types. There’s the product-spokesperson spot, the slice-of-life spot, and the classic spot. Develop Your Delivery According to Type
- If you’re auditioning for a product-spokesperson spot, you’ll want to affect a delivery that exudes a polished sense of authority.
- If you’re going out for the slice-of-life spot, all you need to concentrate on is going through familiar, real-life activities in an unaffected, good-natured way. (How could you shop with authority?)
- Your delivery in the classic spot is a little more complex because it involves carefully orchestrating your moods. For example, you’ll need to display frustration during the beginning, problem portion. Then you should indicate grateful amazement during the clean-up or resolution stage. Finally, you should end the spot with an expression that clearly demonstrates that a bottle Stain-Be-Gone is the best friend you ever had.
- Do something just a tiny bit original. If your up for a dog food commercial where your walking your dog, bring yours with you and walk him during the audition.
- Commercial agents are always looking for new faces. The even better news is that today you do not have to be beautiful or handsome to book most commercials. In fact the more "ordinary you are" the better.
- A commercial may lead to a sit-com audition. In fact, one casting director saw someone in a commercial, remembered the actor and is now tracking him down for some other job.
- You can make a barrel of money if you land a national spot. But even a relatively inexperienced performer, including those living outside of Los Angeles or New York, can find work in locally produced commercials: spots for hometown restaurants, car dealers, hardware suppliers, and so on.
- Commercial acting is where many actors get their starts, especially child actors.
If you have been sucessful in landing a commercial spot and would like to tell us how you did it, leave us your tip in the comments.
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