David Beckham's new Armani campaign is already starting a stir!  He is the hot new face... or should I say body for Armani's newest underwear campaign which launches in March of ‘08. He signed a 3-year deal with the retail company rumored to be worth $20 million. It's already got people talking and Armani has noticed an increase in sales of their men's underwear line. "David Beckham is a global style icon, appealing equally to men and women. Where he goes, fashion is bound to follow," said David Walker-Smith, menswear director at Selfridges [WWD]. The ad will be featured on billboards in major cities across the world. The new sexy briefs retail for about $32.