British actor and musician Ed Westwick is the new face of K-Swiss, the sports brand with the legendary all-white sneakers.  He is best known for his role as Chuck Bass in the main cast on the Gossip Girl.  He can do more than act; he is also the lead singer of the English rock band The Filthy Youth.

The K-Swiss campaign is called PURE CLASSICS and was shot by Zach Gold.  The ads will debut globally in February 2009 in the March issues of magazines.  That is not the only place the campaign will be seen! It will also be in print and web advertisements, broadcast spots and billboards in Times Square and Sunset Blvd. It was shot at Spashlight Studios on Wednesday, November 5 in New York City.  There are more images of the shoot below.

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