"I wanted Rihanna on board with this project because she's so young, so modern, and so iconic." - Frida Giannini (Gucci's Creative Director) 

Rihanna adds, "I have always been a fan of the Gucci brand and the products, especially their handbags. But most of all, I'm very very intrigued by what they're doing with UNICEF (The United Nations Children's Fund). As an artist, I feel like it's our duty to make it a better place if we can. I'm blown away by what UNICEF has been able to accomplish in Africa with the money that Gucci has donated to them. I'm very fortunate to be part of this wonderful collaboration."

Rihann'a New Gucci Commercial and the behind the scenes video: