The Hills vixen Heidi Montag previewed her fashion line on Us Weekly. Dresses, tops, jeans, bags and jewelry are all priced under $60 and will be available nationwide at Anchor Blue stores starting this April.
In the meantime, LC made her Fashion Week debut at Smashbox Studios in Los Angeles on Tuesday. Her collection is available on her website shoplaurenconrad.com
Here are some choice quotes from Heidi for Us Weekly, who's her own spokesmodel:
On her line being more affordable than ex-pal Lauren Conrad: "Lauren's line is not necessarily something I would wear - she's trying a high-fashion thing, but it's a little overpriced. Mine is fun and flirty for the everyday woman. Most people can't afford $200 for one dress."
On how people can dress her clothes up and down: "Throw on flats or heels, you're ready to go!"
On her former BFF Lauren: "When we were in school, I was the designer, and she was in, like, product development."
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