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Frida Giannini the creative director at Gucci has named Hollywood actress Claire Danes to replace Inez and Vinoodh treatment as the first round of ads did.

They had this to say to one another:

Frida on Claire:

Claire's sensual, confident beauty and her passionate, independent and strong character embodies today's Gucci woman.

Claire on Frida:

Frida is a very inspiring and creative woman. Her vision is extraordinary and I am excited to be a part of it.