Gwyneth Paltrow models for the autumn/winter 2008/2009 Ad campaign for Italian label Tod's.

According to UK Vogue, Mario Testino photographed the campaign in Capri last month. Paltrow is said to evoke a "uber luxurious, outdoors-y life of a beautiful Italian aristocrat from the heady days of the jet-set era."

"Gwyneth effortlessly embodies the spirit of the all American woman with timeless elegance and modern flair - the perfect representation of the Tod's woman," says creative director Derek Lam. "And, of course, beyond her impeccable style, she is an artist whose body of work I greatly admire."

Along with the Ad, the 36-year-old actress has a film short for Tod's premiering in Cannes!